Location: San Francisco
Pre-race massages, a chocolate mile, and the iconic Tiffany’s finisher necklace were just a few of the many surprises awaiting participants of the 10th anniversary Nike Women's Half Marathon. To capture and propel the women’s running market, we created a race full of non-stop surprises at every turn.
Strategic content played a powerful role at every touchpoint of the race. Our message of excitement and empowerment was translated across video, social, email, digital, print, and onsite activations at the event.
Our runner was greeted and empowered with personalized messaging across digital billboards as she entered the expo and marked her milestones along the course.
Personalized gear up activities were planned around the San Francisco area, including firefighters in bow ties passing out the iconic Tiffany finisher medals on silver platters.
The Results: The Largest women’s running event in the world. $143 million raised for Leukemia & Lymphoma Society. 850k+ likes on Instagram across Nike channels. 60% growth since the very first NWM.
Copywriter: Kady Sidlauskas
Digital Art Direction: Justin Clark
Senior Design + Production Lead: Linda Cota
Photo Credit: Nike/OBE © OBE
As Creative Director for Samsung CRM, I manage bi-annual email campaigns for product launches including Galaxy S Series, Z Series, Book4, Book4 Edge, Tab S9 Series, Watch and more as well as launching Galaxy AI across CRM.
Since joining, I've implemented new internal processes and ways to collaborate with the client to deliver world class work including building copy guidelines, updating templates, building cross-collab on other LOBs and more.
I presently manage a team of ACDs, Copywriters and Art Directors to execute email campaigns for HHP (Hand-Held Phones) and ME (Moblie Ehancements like PCs, Tabs, Watches, Buds and more.)
Google Cultural Institute: Tactile Wall
Location: Google DC Offices
The Google Cultural Institute curates a collection of artwork and cultural stories from around the world, making works of art accesssible to everyone. To celebrate this mission, our team was brought on to concept a digital installation in the Google DC offices. My role was messaging - we incoporated interactive tiles that allowed visitors to interact and engage with the exhibit through story, and then using RFID technology linked them to the online exhibit. https://vimeo.com/138229542
© OBE
In the role of "Voice of Social Media" for Samsung, I collaborated with the team at Hulu to create social posts that invited followers to create content for special photo challenges along with the photographers who were contestants on the fist season of the Samsung X Hulu TV Show "Exposure."
As a copywriter, my role was to concept and execute digital copy across web and social, while creating copy for the quarterly print publication “The Look.”
I created copy for the Fossil website, Watch Station website and the Fossil portfolio of brands including Michael Kors, Armani Exchange, DKNY, Tory Burch, Kate Spade, Emporio Armani, Karl Lagerfeld, Marc Jacobs, Chaps and more.
In collaboration with the Marc Jacobs brand team, I create digital content for watchstation and copy for press kits that are sent out to editors across the country, along with copy for linebooks introducing each new season of styles.
As the "Voice of Samsung Social" I was tasked to create a unified tone across all Samsung channels and work with agency partners to deliver world class content.
Before joining the client side, I was a Senior Copywriter creating content across Samsung Social channels IG, FB, Twitter, YouTube, Twitch and more.
Create and manage social content for Adobe Document Cloud and Acrobat social channels.
https://www.facebook.com/adobeacrobat/
https://www.linkedin.com/showcase/adobe-document-cloud
In collaboration with the agency Flourish, I created copy for the Aveda website, emails, social media paid advertising (Instagram, Facebook, Pinterest), in-store signage, product packaging and experiential activations.
Over 15,000 participants came together for the second Nike Women's Half Marathon DC, a unique race experience to celebrate and encourage female athletes around the globe. As the Lead Copywriter I created content across all touchpoints of the race, including copy for email, social, mobile, video, print, digital activations and experiential events all leading up to race day.
In collaboration with the Kate Spade brand team, I create concept and create content for Kate Spade that lives on WatchStation.com including homepage updates, emails, pdp copy, etc. I also create content surrounding new platforms and styles for press kits that are sent out to editors across the country, along with internal resources spotlighting newness.
In collaboration with the Tory Burch brand team, I created content for press kits that are sent out to editors across the country, along with copy for linebooks introducing each new season of styles.
As a copywriter for Watch Station, I created copy for the portfolio of watch brands on the website along with copy for emails, homepage updates and in-store signage. Brands include Michael Kors, Emporio Armani, DKNY, Kate Spade, Diesel, Chaps, Tory Burch, Armani Exchange and more.
As the senior copywriter for MICHELE, I concept and create content across web, email, social, print and more.
As a copy producer, I created content across NM.com including product descriptions for all men’s and women’s fashion, handbags, beauty and home.
As a digital copywriter and during a key time of transition in the business, I collaborated with art directors and developers to concept and create content across jcp.com, social media and print.
Event: Kashi Sampling Tour At Wanderlust.
Partnering with the Wanderlust Festival, Kashi set out to connect with healthy, wellness-minded people through an innovative installation and product demo. I concepted and created copy for the event.
I created product copy, newness linebook copy and seasonal press releases for Michael Kors Traditional Watches, Michael Kors Jewelry and Michael Kors Access. Samples upon request.
Project: Mrs. Meyer's "Get Messy" Contest
In collaboration with the agency OBE, I concepted the messaging for the “Get Messy” contest and executed content across digital, print and social.
© OBE
In collaboration with the Boulder based agency Oblique, I strategized content for the PUHL mobile app - a roadside assistance app that connects stranded drivers with the closet help possible.
https://puhl.me/
As a digital copywriter I created content across Pier1.com including homepage copy, product descriptions and blog posts, social media content and was the lead packaging writer tasked with writing story tags for an eclectic assortment of furniture and home decor.
I created/edited copy for sell sheets, internal resources and articles for internal publications.
I created content for internal communications and creative projects, while executing brand voice across all work.
I concepted digital, print and video campaigns and led copy strategy for various projects.
