Location: San Francisco

Pre-race massages, a chocolate mile, and the iconic Tiffany’s finisher necklace were just a few of the many surprises awaiting participants of the 10th anniversary Nike Women's Half Marathon. To capture and propel the women’s running market, we created a race full of non-stop surprises at every turn.   

Strategic content played a powerful role at every touchpoint of the race. Our message of excitement and empowerment was translated across video, social, email, digital, print, and onsite activations at the event.

Our runner was greeted and empowered with personalized messaging across digital billboards as she entered the expo and marked her milestones along the course.

Personalized gear up activities were planned around the San Francisco area, including firefighters in bow ties passing out the iconic Tiffany finisher medals on silver platters.

The Results: The Largest women’s running event in the world. $143 million raised for Leukemia & Lymphoma Society. 850k+ likes on Instagram across Nike channels. 60% growth since the very first NWM.

Copywriter: Kady Sidlauskas

Digital Art Direction: Justin Clark

Senior Design + Production Lead: Linda Cota

Photo Credit: Nike/OBE © OBE